New report by Marketing Challenges Intl affirms the opportunities and benefits of utilizing content marketing to target North American corporate meetings.

New York City, NY (PRWEB) September 26, 2014

In todays digital landscape, global destinations looking to attract North American corporate meetings and events can no longer solely rely on traditional marketing tactics such as advertising to influence destination selection, according to a new white paper released by Marketing Challenges International (MCIntl). The report, The Business of Storytelling, explains how the rise of the international Knowledge Economy and the influx of digitally savvy Millennials into the industry have changed the way corporate meeting planners evaluate destinations, and how content marketing provides a prime opportunity to target and build relationships with these specific planners.

The Business of Storytelling features interviews with key thought leaders, including executives from organizations such as Professional Convention Management Association (PCMA), Cvent, BCD M&I, and Crowdcentric, along with a featured case study on Tourisme Montr

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