New Report Released: Adobe’s Designs on Web Analytics: The Omniture Acquisition. Has Adobe Systems Made Its Worst Acquisition Yet?

San Francisco, CA (Vocus) October 23, 2009

The Future of Publishing, the top web site monitoring every aspect of digital publishing and where its headed, today released the first authoritative, in-depth research report analyzing the proposed Adobe Systems acquisition of Omniture, the industrys leading web analytics firm. As Thad McIlroy, the reports principal researcher and author notes, Adobes intended acquisition of Omniture is the most fascinating purchase Ive examined during my many years in this business.

The analysis goes beyond the specifics of the deal to address the wider implications, including its impact on the adoption of web analytics, the challenge of bringing marketing and design functions so tightly together, and the always troubling increased threat to privacy on the Web.

Titled Adobes Designs on Web Analytics: The Omniture Acquisition, the 55-page report looks well beyond the headlines and the early reactions in the media and the blogosphere. It examines everything from the financial position of each firm to the full rationale for the acquisition. According to McIlroy, Regardless of your stake in this deal, youll find all of the background here in one straightforward and comprehensive analysis.

The report delves deeply into the tough questions surrounding this acquisition:


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