New Research Shows That Marketers Use and Invest in Content Marketing

Greensboro, N.C. (PRWEB) November 19, 2012

Pace sponsored a new study released this week by Content Marketing Institute (CMI) and MarketingProfs, entitled B2C Content Marketing: 2013 Benchmarks, Budgets and Trends-North America, showing that business-to-consumer (B2C) marketers are heavily using and significantly investing in content marketing, regardless of company size or industry. While CMI and MarketingProfs have conducted similar surveys of B2B marketers for three years, this is the first annual survey from the Content Marketing Institute and MarketingProfs about content marketing in the B2C space.

Top-level findings include:

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