New Search Engine Marketing Books for Online Marketing Professionals Featuring SEM Tactics Driven by Attitude Change and Communications Theories

(PRWEB) November 01, 2013

Search marketing is a way of attitude change or persuasion toward an intended conversion. Strategic application or infusion of persuasion and communication theories into the elements of paid search is able to give online marketers a significant boost on their campaign performance. However, very few books in todays market approach a paid search solution from the perspective of attitude change driven by communications theories and shed light on the tactics about experiment design to gauge campaign performance between macro and micro levels while scrutinizing and improving marketing budget efficiency. Although with varieties of online marketing reference sources to choose from, many search engine marketers still have to pick up several books just for the basics for each marketing channel, or even a single topic, that they adopt in their marketing campaigns.

To meet the aforementioned needs while driven by critical persuasion theories and application of experiment design, Thincr LLC provides online marketing tactics from solution conceptualization, product positioning and pricing strategies, all the way down to each specific channel of paid search, organic search, social media and email marketing all in just two books. Readers are able to apply and extend what they learned from the books right away without going through lengthy personal tidbits or unnecessary stories that are often brought up in some other books in the market.

Thincr LLC is pleased to announce the release of these two books, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics and Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing. They are briefly introduced as follows:

Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics

Driven by cognitive persuasion theories, this book provides businesses the solutions to achieve their corporate goals by optimizing the technical elements of their pay per click campaigns while facilitating a positive attitude change toward their intended conversions. Key strategies for promotion and product positioning are demonstrated while the tactics to boost sales revenue by leveraging customers’ APV (Average Purchase per Visit) and NCV (Number of Converted Visit) are revealed. This book features and emphasizes critical techniques for persuasive ad copywriting, strategic campaign structuring, keyword generation, landing page optimization, bidding management, conversion tracking, strategic campaign metric interpretation, contextual and behavioral targeting, placement-targeting and geo-targeting. The evaluation of marketing campaign performance based on the cross-exam from both macro-level and micro-level perspectives through an effective experiment design is investigated while the tactics about generating AdSense revenue through strategic ad unit placement and content development are also presented. Furthermore, the studies in this book are going to reveal the secrets about how to extend the practice of strategic PPC in an online job search process to help job seekers land their dream jobs.

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Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing

This book investigates and analyzes the internal and external alignments between business goal and online marketing media. The key studies in this book explore how a business is able to rank competitively on SERP (Search Engine Results Page) through SEO in terms of on-page, off-page, server-side optimization, etc. and how a business is able to facilitate attitude change or persuasion toward its intended conversion through the optimization of technical elements on social media. The strategic implementation of permission-based content email campaign is explored while the configuration and deployment of a customized Facebook Marketing System are emphasized in this book.

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About the Author

Committed in developing integrated online marketing strategic solutions, Thincr LLC is specialized in providing consultancy in the realms of image reinforcement, branding, persuasion, and attitude change through Paid Search, Search Engine Optimization, Social Media, and Email marketing. Thincr, LLC is dedicated in publishing while providing online marketers efficient and valuable references to excel in their marketing campaigns.


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