CA (PRWEB) July 03, 2013
Daily, web masters & online managers need to juggle up with various techniques and issues to score ranking on the search engine result pages (SERP) for their websites. Google designs & implements different techniques to manage and rank those websites who abides by its rules & regulations. Among the various Google updates, the most recent one is a Penguin 2.0 which mainly focuses on web spam & backlinks.
Updates on the web sites optimization techniques are definitely going to affect, not only the ranking of the sites, but also the online marketing strategies of the web masters. Tweaking the algorithm for updating the optimization techniques resolves various purposes like link building, removing the spam, drafting the anchor text and usage of keywords.
The main purpose of these updates in the algorithms is to enhance & upgrade the quality of online browsers content. To adhere to the guidelines of the Google, LAN Services has made significant changes in its licensed eCommerce platform, 24Seven Cart.
This spate of updates in the optimization technique has induced 24Seven Cart to redesign & implement updated SEO practices. The changes integrated into the 24Seven cart as follows:
Anchor Text: The basic purpose of the anchor text is to create links on the web site. Google tracks the keyword stuffed anchor text to the keyword level and lowers the ranking of the web store. It has created filters to avoid over optimization. 24Seven cart uses such anchor texts that are relevant to the web store.
Authority: This is one of the biggest changes Google incorporated in their algorithms to give authority to some web sites. Here authority signifies page or domain authority. Google assigns higher ranks to those sites that have authority in their niches. 24Seven Cart design web stores in such a way that every web store appears unique in them.
Advertorials: These are websites meant for selling the web links to increase the number of links. Google has updated its algorithms to sift those websites that contain such kind of links. To abide by this update, the 24Seven Cart includes a disclaimer and uses nofollow links.
Clear & precise subject matter: Web stores should use unique & easy to comprehend the content. Managing varied subject matters entails additional accuracy, relevancy and clear information. 24Seven cart gives webmasters to design & develop a resource bank on relative site topics.
24Seven Cart is the flagship product under the aegis of LAN Services which is a California-based company. The company offers a wide range of e-retailing solutions like RMS eCommerce integration, search engine marketing, point-of-sale solution for quick service restaurants, online store management, etc. For detailed information about the 24Seven Cart and/or LAN Services, please visit http://www.lanservices.com or http://www.24sevencart.com.