Event on 2013-05-23 08:00:00



The organizers of the PR Summit, gladfully extend an invitation to business communicators, entrepreneurs, founders, marketing and brand executives to attend the New York PR Summit taking place, Thursday, May 23, 2013 at Yotel New York. 

Join other top influencers for a day-long conference focused on bringing attendees the latest trends in business communication(s), social media and story-telling. Attendees will learn new ways to mine conversational data taking place in their respective social media portals. Our speakers will provide tools, insight and benchmarks to help quantify this data into actionable next steps. 

  • What works? 
  • What doesn't? 
  • Infographs & Digestible Data

The PR Summit brings together top thought leaders and enigmatic personalities across a wide range of industries, to discuss pain-points, disruptive ideas, and how new content strategies can affect a companies bottom line. This curation has a compass focused on how content, real-time personalization, SEO, and story-telling is shaping the business & consumer landscape. Our desired goal is to help business professionals anticipate the shifts and changes in the market place. We'll showcase how consumer attitudes and social media continue to play a broader role in transforming the way we engage and interact. 

A conference pass includes the following details:

  •  Access to all panel discussons, free WIFI, continental breakfast, roundtable lunch onsited hosted by business expert/panelist'. 
  • PAID attendees receive our 'Conference Swag BAG!' (which includes a book by noted author, Brian Solis "The End of Business As Usual") 
  • Post-Conference After Party & Networking 
  • Group discounts are available for (4) or more persons attending from the same company or agency.
  • Tickets are transferable (w/ limitations) but non-refundable.
  • Please note: Confirmed speakers may cancel at the last minute, due to scheduling conflicts, or personal reasons.


Keynotes Speakers & Presenters:


Confirmed Panelists: (Additional speakers will be added as they are confirmed!) 

            Morning Sessions: “Show”

8:00 a.m. – 9:00 a.m.: Registration Opens, Networking, Continental Breakfast Provided

9:00 a.m. – 9:05 a.m.: Welcome and Opening Remarks

9:05 a.m. – 9:45 a.m.

Presentation by Sandra Fathi (President & Founder of Affect)

“PR ROI, Leveraging Public Relations to Generate Leads and Increase Revenue”

9:50 a.m. – 10:25 a.m.

Panel Discussion:  “ROI, Metrics, Measurement, & Engagement: Social Media & PR Strategies that work and others that don’t.” (Notes: Morphing Media Messaging: Tips and Tricks for Effective Press Coverage!)

10:30 a.m. – 11:00 a.m.:

Keynote Address by Gabe Zichermann (Chairman of GSummit 2013, Founder and CEO of Dopamine Inc.)  “Gamifying Communications: How to Engage the Audience of the Future”  

11:00 a.m. – 11:15 a.m. Powder Break

11:15 a.m. – 11:45 p.m.

Panel Discussion:  ‘Damage Control: Maintaining PR’s credibility in the era of the fake press release, and 24 hour news cycle!

11:45 a.m. – 12:20 p.m. –

Panel Discussion:  ‘The Role of Brand Journalism in PR- Why brand journalism matters?

12:20 p.m. – 1:25 p.m.: Lunch

Round Table Lunch – Hosted by our media panelists  


Afternoon Sessions: “Reveal”

1:30 p.m. – 2:00 p.m.

Presentation Led by Neil Vineberg (CMO, ThingLink)

“Interactive Images – The New Bar for Online Engagement”

2:00 p.m. – 2:30 p.m.

Panel Discussion:  ‘PR & Marketing’s Role, as we shift from the written word to visual content. {This panel looks at the challenges PR pros face in a world increasingly visual and interactive. This panel looks at case studies and trends that will help communications professional turbo charge their communications programs with visual interactive content.}

2:30 p.m. – 3:10 p.m.:

Keynote Address by Lynne Johnson (Director, Digital and Social Strategy, Waggener Edstrom)


3:10 p.m. – 3:25 p.m.: Break

3:25 p.m. – 4:00 p.m.

Fireside Chat with Alexandra Wilkis (Co-Founder of Gilt Groupe)

By Invitation Only: How We Built Gilt And Changed The Way Millions Shop”

4:00 p.m. – 4:45 p.m.

Panel Discussion: ‘The Power of Meaning & Words: Building Stickiness and Social Connection in Cause Marketing Campaigns’

4:45 p.m. – 5:00 p.m. FINAL REMARKS, THANK YOU’S,

5-7- Post Conference cocktail party

at YOTEL New York
570 Tenth Ave
New York, United States

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