NewsCred Raises Another $25M For Its Content Marketing Platform

NewsCred Raises Another M For Its Content Marketing Platform
NewsCred, a company that helps customers find and create content for their marketing campaigns, is announcing that it has raised $ 25 million in Series C funding. The funding comes slightly less than a year after I wrote about the company's last round …
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Marketing in the Modern Attention Econo-me, 9 M-words Modern CMOs Should
Marketing has always been an inexact science. Starting with John Wanamaker famously saying over a century ago "Half the money I spend on advertising is wasted; the trouble is I don't know which half" to modern day marketing pundits suggesting social …
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Cree Lawson's Arrivalist Provides ROI Measurement for Destination Marketing
“We measure the way media moves us,” is how Cree Lawson, the soft-spoken founder and CEO of mobile measurement company, Arrivalist, which focuses on providing marketing services to DMOs (Destination Marketing Organizations), describes his …
Read more on Forbes

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