Newsjack(ass)ing: PR Fail in the Wake of Tragedy and Crisis

Newsjack(ass)ing: PR Fail in the Wake of Tragedy and Crisis
Newsjacking is the (sometimes) clever, quick-response PR tactic piggybacking on current events with an angle benefiting you or your client's company. The strategy is not new by any means, but became increasingly popular over the last several years with …
Read more on iMedia Connection (blog)

Private payrolls report get public relations makeover
Private payrolls report get public relations makeover Add to … KEVIN CARMICHAEL. WASHINGTON — The Globe and Mail. Published Thursday, Nov. 01 2012, 6:54 AM EDT. Last updated Thursday, Nov. 01 2012, 6:54 AM EDT. Comments · Print / License; A …
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5WPR CEO: I Love New York, But It's No Time For a Marathon
On that note, it's an absolute public relations disaster to host a marathon this weekend as Mayor Bloomberg has said NYC now will. This is no time for a parade or a marathon. Should police and city resources be diverted in any way from getting life …
Read more on O’Dwyer’s PR News (blog)

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