Newsletter 1 – June 3 2010 – the very first one! With World Cup and the

Newsletter 1 – June 3 2010 – the very first one! With World Cup and the
The second "big thing" is going to be engagement metrics – I strongly believe that Google will start to use factors like CTR, bounce-to-serp etc to analyse overall "satisfaction rate" of a particular website for a particular query. They may already be …
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Interflora: High Court considers infringement by broad matching without
Thus the SERP will contain both the sign 'Interflora' and M&S's advertisement. In my judgment, it is immaterial that this is achieved by a technical means which does not involve M&S selecting 'Interflora' itself as a keyword. I would add that I do not …
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