Nexternal and Microworks Collaborate to Provide Complete eCommerce, POS, & Club Management

Carlsbad, CA (PRWEB) January 27, 2015

Nexternal and Microworks are pleased to announce that wineries can now automatically synchronize data between Microworks’ Direct Sales Management Software and Nexternals eCommerce platform.

For example, when a wine club member is created in Microworks, that customer is automatically created in the winerys online store allowing that customer to receive wine club member discounts, visibility to club members only products, club member allocated wines, and other wine club privileges. Likewise, if a wine club member logs into their online store hosted by Nexternal and updates their profile information, it is automatically updated in Microworks. In addition, order data from the Nexternal System flows automatically into Microworks providing tasting room staff complete visibility of each customers online activity.

Peter Laing from L Mawby states, “We are very excited to be involved in beta testing with Nexternal and Microworks. Their systems have been huge wins for our business – they’ve given us the tools to be more efficient, increase our sales, provide better service to our customers, and manage our inventory. Both companies provide exceptional customer service and they work well together. I expect the collaboration to lead to further efficiencies, benefiting both our customers, and our bottom line.”

Alex Gile, CEO of Nexternal says, We are thrilled to add Microworks as a Point of Sale / Wine Club Management partner. Their reputation in the industry speaks for itself. This was truly a team effort and collaboration by our engineering departments. We think existing mutual clients are going to love it and this partnership expands the seamless eCommerce/POS possibilities for the entire wine industry.”

Scott Meloney, CEO of Microworks adds, We are very focused on continuing to enhance our CRM functionality. Our partnership with Nexternal is a key component in providing end-to-end solutions for our mutual clients to improve their efficiency in sales automation, marketing and building customer loyalty. Nexternal is a long time, well respected player in the wine industry and we are very excited to be working with them.

Wineries interested in using both systems must be on the latest version of Microworks and should contact their corresponding account managers for setup instructions.

About Nexternal:

Nexternal has been providing its enterprise class eCommerce platform to wineries since 2000. Unlike template-based systems, the Nexternal platform maintains the wineries’ branding, navigation, and website design throughout the entire shopping experience. The powerful, easy-to-use platform is search engine optimized, mobile-friendly, integrated with social networks, and integrated with Amazon Seller Central. To learn about Nexternal, call (800) 914-6161 or visit:

About Microworks:

Microworks has been offering direct-to-consumer software solutions to the wine industry since 1994. As a pioneer in the wine industry, Microworks earned its reputation as experts in direct sales solutions for tasting rooms, wine club, CRM and compliance. Providing top quality software backed by excellent customer support, Microworks enjoys servicing winery clients across the US. To learn more about Microworks Technologies, Inc., call (707) 224-9620 or visit

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