Niche marketing proves successful for Helena Tourism Alliance

Niche marketing proves successful for Helena Tourism Alliance
Geocaching is another niche market that the organization has explored and its geo-tour, a partnership with the Capital City Cachers, caught the attention of Rand McNally, whose 2013 atlas named Helena “Best of the Road” for those who want to explore …
Read more on Helena Independent Record

ALS Ice Bucket Challenge: Why it worked and what social media marketers can
Unfortunately, marketers can't always answer that question definitely. After all, ALSA didn't even initiate the challenge. CBS News reported golfers have done similar challenges to support "pet charities" in the past. Pro golfer Chris Kennedy …
Read more on TechRepublic

Are we future-ready? Global thought…
In an increasingly evolving world, technology touches the lives of all of us in numerous ways, the all-encompassing stride of technological innovations have resulted in a monumental shift in marketers' approach towards an evolving culture of confluence.

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