NSIG: Andy Crestodina, Co-Founder and Strategic Director of Orbit Media

NSIG: Andy Crestodina, Co-Founder and Strategic Director of Orbit Media
Event on 2015-07-09 07:30:00
Forget Big Data. It’s the Small Data that Counts …and there are only two numbers that matter             Join Andy Crestodina In this marketing presentation, you’ll learn the two metrics that matter most in digital marketing: traffic and conversion rates. Big data is all the rage. But is it really relevant to your business? Probably not. But there is data that is relevant to virtually every business. And it’s right there at your fingertips if you know where to look. Sadly, most businesses ignore the little things that are critical to their marketing. Your Analytics is telling you exactly how to make your site more effective, but only if you know how to listen. In this marketing presentation, you’ll learn the two metrics that matter most in digital marketing: traffic and conversion rates. Why most marketers aren’t tracking them properly (or using the data at all) How these two numbers affect each other Practical ways increase them immediately CMOs, marketing managers, social media pros and anyone with a website will find this practical, non-technical seminar useful. You will leave with step-by-step instructions on how to get big results from the little data you already have. About our Speaker: Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing. Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. EVENT DETAILS:  DATE: Thursday, July 9, 2015 TIME: 7:30-9:00 am LOCATION: Max & Benny’s (Brookside Shopping Center), 461 Waukegan Road, Northbrook COST: HBSCC members and their guests: .00 HBSCC Patron and Patron Plus Guest Pass members: FREE! Non-members of HBSCC: .00 Reservation deadline: Wednesday, July 8, 2015 NORTH SHORE INTEREST GROUP FUTURE DATES: We meet the second Thursday morning of every month. If you would like to present or have a suggestion for a presenter, please contact Alan Minoff. Alan Minoff, MBA 1970 North Shore IG Chair minmich2312@comcast.net Thanks for supporting the North Shore Interest Group! Membership: Join the Club!

at Max and Benny’s
461 Waukegan Rd
Northbrook, United States

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