Toronto, ON (PRWEB) January 24, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, comments on a recent article that challenges the merits of social marketing (Henderson, M., 3 Reasons You Should Quit Social Media In 2013, Forbes December 29, 2012).
A recent Forbes article suggest that it behooves us to quit using social media because it harms our self-esteem, makes us irritable, and can make us miss out on real life, says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. For small- and medium-sized businesses, social media marketing is essential, and, when used properly, can be an extremely powerful marketing tool.
When it comes to incorporating social media into marketing campaigns, Facebook comes out on top, being used by 92% of businesses. Twitter places a strong second, with an 84% adoption rate, followed by LinkedIn at 71%, and blogs at 68%. (Source: Leitch, D., Social Media Marketing for Business, socialmedia today May 21, 2012.)
In addition, 43% of marketers report an increase in sales as a result of social media marketing campaigns. Customers are 47% more likely to purchase an item from a brand they follow online or like.
While a full 92% of businesses incorporate social media into their marketing efforts, only 24% of all U.S. small businesses and 33% of mid-sized companies say they use social media to engage with customers and prospects in a strategic and structured way, says Iaboni. (Source: emarketer.com press release, SMBs Struggle to Adopt, Integrate Social Media, September 10, 2012.)
Its important for small- and medium-sized businesses to use social media marketing campaigns, because it boosts web traffic. At the same time, for businesses to take full advantage of social media, its imperative they know how to fully integrate it into their business platform. Its one thing to use social media; its quite another to know how to use it effectively, Iaboni adds.
Social media is a great marketing tool that can help smaller businesses branch out and reach a larger audience. When effectively implemented in an online marketing campaign, social media can help attract quality, targeted customers and help sites rank higher on search engine results pages, Iaboni adds. The experts at Numero Uno Web Solutions understand SEO [search engine optimization] and the tremendous impact social media can have on a business.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your companys SEO and online presence, visit http://numerounoweb.com/sitescore/index_2.html. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).