Toronto, Canada (PRWEB) July 12, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top search engine optimization (SEO) writing guidelines for Googles recently released Penguin 2.0 update.
Many smaller companies have yet to see their search ranking recover after Google launched its highly anticipated Penguin 2.0 algorithm update back on May 22, according to Numero Uno Web Solutions. The focus of Penguin 2.0 was to penalize web sites that use unethical SEO techniques (keyword stuffing, paid links, low-quality content), anchor text (clickable links), and backlinking patterns and to reward those sites that offer genuine value. (Source: Cutts, M., Penguin 2.0 rolled out today, May 22, 2013; http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/.)
“Because more than two-thirds of all online searches originate with Google, its important that smaller companies accommodate the different Google algorithm updates,” says Andy Wu, business development manager at Numero Uno Web Solutions. “For those sites that have not seen their online Google rankings rebound since May, there are several steps they can take to ensure their web content adheres to these new SEO writing guidelines.”
For Google, the number of backlinks is an indication of a sites popularity, Wu explains. To rank higher on Google, its important to vary the keywords used in anchor text. Using one or two of the same keywords in anchor text can be perceived by Google as a form of spam. This can lead to a site being penalized, which can translate into a drop in ranking and traffic. To appease Googles Penguin 2.0 update, Wu advises that one needs to make sure that both brand-specific and generic keywords are also part of the anchor text; not just the main keywords.
According to Wu, Google Authorship, a part of Google+, is also becoming increasingly important in light of Penguin 2.0. Google Authorship is when an author takes credit for the online content they create. Authorship is important, because Google rewards sites that produce original content on a regular basis; it also prevents others from stealing content that later pops up in search results. In some instances, those that have claimed Google Authorship have seen their traffic increase by 15% to 50%. (Source: Davis, J., “Google Authorship: Why Its Important and How to Implement It,” March 12, 2013; http://www.pbs.org/mediashift/2013/03/google-authorship-why-its-important-and-how-to-implement-it071.)
“Not only is original content even more important in light of Penguin 2.0, but a smaller business also needs to update its sites content regularly,” Wu adds. “The more frequently a brand adds fresh content, the more frequently Google and other search engines will crawl the site, and the more often it will turn up in relevant search results.”
Wu concludes by stating that brands that want their web site more readily discoverable by search engines like Google, Yahoo!, and Bing need to use an online marketing company with a track record of integrating the most up-to-date SEO strategies, such as Numero Uno Web Solutions.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your companys search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).