Toronto, Canada (PRWEB) January 02, 2014
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is announcing its top search engine optimization (SEO) and search engine marketing (SEM) trends for 2014.
As the top SEO and SEM company in Toronto, Numero Uno Web Solutions has a unique vantage point when it comes to network marketing and uncovering the latest trends. In 2013, Numero Uno Web Solutions accurately forecasted the rising proliferation of mobile devices and the need for brands to optimize their sites across multiple platforms, such as tablets, smartphones, and personal computers. By incorporating responsive web design strategies, business ensure that a sites different web pages will adjust to fit on any screen, regardless of the device being used.
The dominance of mobile devices and the need for business to use responsive web design will continue to be important in 2014, says Osman Majeed, business development manager at Numero Uno Web Solutions. In 2012, 33% of adults in Canada used smartphones; in 2013, that number soared to 56%. Mobile usage is a way of life in Canada, with eight out of 10 smartphone users saying they never leave home without it and two-thirds saying they use it at least once a day. (Source: Oliveira, M., Google study: Smartphone ownership way up, Canadians addicted to their phones, CTV News web site, July 29, 2013; http://www.ctvnews.ca/sci-tech/google-study-smartphone-ownership-way-up-canadians-addicted-to-their-phones-1.1388185.)
Majeed goes on to note that those numbers are only going to get stronger in 2014. Brands cannot afford not to be mobile-friendly in 2014, he asserts. At the same time, its important for companies to make sure their mobile sites are implemented properly. Poorly implemented mobile sites could be penalized by search engines like Google, Yahoo!, and Bing, which negatively impacts a sites online ranking.
Due to the increasing use of mobile devices, local search competition on search engines will also be an important trend in 2014. Thats because no matter where people are, be it at work, at home, or on the go, they search for local information. In Canada, one in three searches is location-specific; people are not just looking for what, but also where. This raises the issues of how important it is for small- and medium-sized business to adopt an online marketing strategy, according to Majeed. (Source: Cristescu, L., Mobile Search Statistics in Canada, Mediative web site, April 3, 2013; http://blog.mediative.com/en/2013/04/03/infographic-mobile-search-statistics-canada/.)
Finally, high-quality content will continue to be an important online marketing trend in 2014 and will be the cornerstone for helping brands rank better with organic search results, Majeed adds. While search engines will continue to penalize sites that use poor-quality content, they will also reward those that offer relevant, reliable, original information. By creating niche-specific content that provides value, brands will become an authority in their field, which can increase traffic, links, and ranking.
Majeed concludes that to rank higher online, its important for small- and medium-sized businesses to hire an online marketing company that not only keeps up-to-date with the latest trends, but also knows how to design and implement search-engine-friendly strategies that make their web sites more discoverable and shareable.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a companys search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).