Toronto, Canada (PRWEB) July 14, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top search engine optimization (SEO) factors to consider when designing a web site.
Every online business wants to rank on the first page of search engines like Google, Yahoo!, and Bing. After all, brands that turn up on the coveted first page of search results capture over 90% of all traffic, says Marco Reuter, business development manager at Numero Uno Web Solutions. “The first place smaller businesses need to start when planning their SEO strategies is with web design. Not only is it the first impression potential customers get, but its also a reflection of the brand. So its not just important that people can find the web site online, but they also need to be able to connect with it.”
Brands with web sites that are easy to navigate across multiple platformsincluding desktop computers, tablets, and smartphonescan significantly improve their search engine ranking, Reuter explains. Virtually all [97%] consumers search for local businesses online. When users visit a site, they need to be able to easily locate the business name, logo, and relevant information. Businesses that fail to design a web site that is user-friendly are losing out on both traffic and sales. (Source: Google, Free features, http://www.google.com/business/placesforbusiness/free-features/, last accessed July 11, 2013.)
“Writing original content that incorporates keywords that emphasize or describe a brands products or services is also paramount when it comes to web design. After all, for search engines to know where to rank a site and drive web site traffic, they need to know what the web site is all about,” Reuter observes. To rank higher on search engines and attract traffic, smaller businesses need to have their sites optimized using the keywords that emphasize their practice. To rank higher on Google, its also important to vary the keywords that get used.
According to the experts at Numero Uno, an often overlooked consideration of SEO web design is the use of visual aids, including images, video, and infographics. Each of these can be effective SEO tools for getting specific web pages indexed on Google.
SEO is about getting online users to click through to the brands web site, Reuter adds. There are a lot of proven web design strategies that can directly influence the way search engines index web pages. The more web pages that rank higher on search engine queries, the greater the chances are of people visiting the site.
By being proactive and integrating proven SEO strategies into the web design process from the beginning, smaller firms have a better chance of successfully ranking higher on search engine results pages, Reuter concludes.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your companys search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).