Toronto, Canada (PRWEB) July 28, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces how its search engine optimization (SEO) strategies can help smaller brands compete with much larger companies.
SEO can be a challenging and often confusing environment, no matter how big or small a business is, says Andy Wu, business development manager at Numero Uno Web Solutions. One major misconception about SEO is that big companies with big budgets get ranked higher on search engines like Google, Yahoo!, and Bing. The fact of the matter is, with a well-optimized SEO campaign, smaller companies can in fact compete with much larger brands Just because a well-recognized brand is popular offline does not mean it is monopolizing a top online ranking.
Search engines crawl the Internet and rank sites based on proprietary search algorithms, Wu explainsnot the size of the company or annual revenue. Search engines rank a site based largely on the kind of information it provides, specifically on whether its useful and provides value. Brands that provide creative content get shared more often than those that do not, being rewarded with higher online rankings.
Because search engines rank brands based on their content and usefulness, smaller companies, even individuals, can become great brands, says Wu. By publishing relevant and reliable information, sites can become an authority in their field, which can increase traffic, links, and ranking, Wu adds. Instead of focusing on using strategies designed to lure customers in and get sites to rank higher, its more important to keep the customer and their needs in mind, because what the brand thinks is important could be very different from what a customer wants.
According to the experts at Numero Uno Web Solutions, whether a small- or medium-sized business wants to compete on a local or national level, their SEO can benefit from location-based optimization. In addition to telling users what services they provide, smaller brands should consider tying it in with geographic keywords, advises Wu. This is because potential customers who are using location-based searches are usually in close proximity and motivated to act on what they discover onlinesomething larger firms tend to overlook.
Another way smaller firms can increase traffic and rank is with a pay-per-click advertising campaign, Wu concludes. While it means paying for traffic, it also means getting immediate exposure on the first page of Google for relevant keywords. Its important to remember that you only pay when someone clicks on an ad, and it can be modified based on when and where the ads are shown.
To learn more about how Numero Uno Web Solutions can increase a brands online visibility, visit the companys web site at numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a companys search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).