Toronto, Canada (PRWEB) May 20, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is releasing an expert statement on a recent study that shows that while mobile usage is skyrocketing, few people are using their device to make purchases. To capitalize on this untapped market, Numero Uno Web Solutions announces its top strategies for developing a strong mobile platform that translates into sales.
Today, 62% of the Canadian population owns a smartphone; in fact, Canada has a higher mobile adoption rate than the U.S. On top of that, 72% of mobile users get information on-the-go. For the most part, consumers are using their devices to research purchases: reading product reviews, locating the store, and checking hours of operation. That said, mobile users are very action-oriented; 88% of consumers who search for a business on a mobile device contact or visit the business within 24 hours. (Sources: Fekete, I., Canadian Smartphone Adoption at 62%, iPhone in Canada, March 4, 2013, http://www.iphoneincanada.ca/news/canadian-smartphone-adoption-at-62-comscore-says/; Google/IPSOS OTX, The Mobile Movement, April 2011, http://www.google.com/think/research-studies/the-mobile-movement.html.)
Unfortunately, the conversion rate for online sales is rather low, says Andy Wu, Business Development Partner at Numero Uno Web Solutions. But with projected smartphone sales expected to more than double from $ 12.0 billion in 2013 to $ 27.0 billion by 2016, its imperative that small- and medium-sized businesses optimize their sites for the mobile markets. (Source: Walsh, M., Tablets More M-Commerce-Friendly Than Phones, Online Media Daily May 13, 2013; http://www.mediapost.com/publications/article/200196/tablets-more-m-commerce-friendly-than-phones.html#axzz2TYoIO6Rm.)
To help attract mobile sales, small- and medium-sized businesses need to fully optimize mobile device capabilities. That includes adding GPS location services and a tap-to-call function, Wu adds. Small- and medium-sized businesses also need to ensure their web design is mobile-friendly. Slow-loading sites cluttered with large amounts of copy and images can be visually distracting and difficult to navigate.
Regardless of budget, the experts at Numero Uno Web Solutions can help small- and medium-sized businesses develop a mobile SEO platform that connects with consumers and translates into sales.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your companys search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).