NutriGold Applauds Supreme Court Ruling of POM Wonderful v. Coca-Cola Co.

(PRWEB) July 01, 2014

As a company pushing for clarity and transparency in the supplement industry, especially as it applies to language used on product labels, NutriGold welcomes Thursdays Supreme Court hearing which delivered a clear-cut win for POM Wonderful LLC as they filed against Coca-Cola Co. for unfair competition arising from false or misleading product descriptions (Case Docket # 12-761 of US Supreme Court; Opinion 573). NutriGold, a leader in premium whole-food supplements, rigorously tests its products and is meticulous in labeling claims assuring accuracy in all ingredient, purity, and potency assertions. NutriGold seeks to raise nutraceutical industry standards by demanding competitors do the same or leave the industry.

Justice Anthony Kennedy wrote for a unanimous Supreme Court saying that POM Wonderful can sue competitors over misleading label claims under the Lanham Act even if the labeling met requirements under the Federal Food, Drug, and Cosmetics Act (FDCA). POM Wonderful called the ruling a real victory for consumers, a sentiment echoed by Kristina Booth, NutriGolds Marketing Director, This is a huge victory for consumers because the ruling rightfully places the responsibility of ensuring that the labeling is clear and accurate on companies and ensures that consumers are not placed in the unenviable position of having to figure out whether [or not] a product contains what the label claims it contains.

The Supreme Court overturned the lower courts decision on Thursday with Justice Kennedy writing, The two statutes complement each other with respect to remedies in a more fundamental respect. The FDA does not have the same perspective or expertise in assessing market dynamics that day-to-day competitors possess. Elaborating on this idea, Priya Khan, NutriGold Founder and CEO, said, Dietary supplement companies have long cited FDA label compliance as a defense for making arbitrary decisions about what to declare and what not to declare on product labels and purposefully vague and ambiguous labeling claims on supplement packaging aimed to confuse rather than educate consumers. These companies will finally be forced to reconsider the use of language and imagery that have the potential to mislead consumers about the actual contents of the product.


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NutriGold is a science-based nutraceutical company committed to identifying, developing, and offering cutting-edge nutraceutical products. With a portfolio of best-in-class products at reasonable prices backed by unmatched service, NutriGold is not just raising the bar on quality, but is helping define the standards for the rest of the industry to follow and this is reflected in its:

+ Use of non-GMO, organic, whole-food, and clinically-proven ingredients

+ Uncompromising efforts to manufacture products without artificial ingredients, Stearates, Laurates, Sulfates, and Dioxides

+ Voluntary, extensive third party testing of all raw materials and finished products for identity, purity, potency, and safety

+ Resolute efforts to ensure that all products are free of contaminants, adulterants, allergens, and GMOs

+ Unwavering commitment to transparency, accountability, and truth in advertising

+ Initiatives to educate consumers so they can make informed decisions that affect their health


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