OEConnection Introduces EasyParts.com

Richfield, OH (PRWEB) October 15, 2013

OEConnection LLC, the parts e-commerce technology leader for original equipment manufacturers (OEM) distribution networks, has announced the launch of EasyParts.com, an original equipment automotive parts locating solution and the companys third consumer-facing technology to be introduced this year. Utilizing search engine optimization (SEO), EasyParts.com solves an elusive challenge for automotive dealerships: having their parts inventory rank higher or simply show up at all in part number search results from common search engines like Google, Yahoo and Bing. On EasyParts.com a dealerships parts inventory is updated on a daily basis, providing both the content and update frequency that deliver improved page rankings in search results.

Research shows that search engines are used 66% of time when people go online to look for parts, said Paul Johnson, OEConnection Senior Vice President and Chief Product Officer. But unfortunately, most franchise dealership parts departments do not have a good online presence. With EasyParts, their parts inventories are organically searchable from common search engines, making it easier for dealers to market their parts online and connect with buyers.

EasyParts.com helps consumers easily locate the closest dealers that stock their searched-for auto parts, ensuring that repairers gain greater access to genuine OEM replacement parts. Ordering parts through EasyParts.com links a buyer to a dealers website where the buyer can begin the transaction or request more information.

EasyParts.com integrates seamlessly with ConsumerLink

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