On The Edge Digital

On The Edge Digital
Event on 2012-09-25 09:30:00
On The Edge is NOT another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down conference has been devised to make the maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy.

What you’ll learn:
Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:

• 5 actionable strategies for online video that will make the maximum impact
• How to get better results from your current marketing budget…and maybe reduce it
• How to double or even treble your email open rates
• The latest 1:1 video engagement technology
• The mistakes people make time and again – and how you can avoid them
• Advice from global marketing experts, who’ve made literally billions for their clients

Digital Content
• Developing a social media strategy for your business that guarantees to increase profits (and it’s not all about Facebook!)
• Appreciating the importance of good content in social media
• Find out how to cost and time effectively put a plan into action
• Identify quick wins with content curation and repackaging existing content that fuel your social media activity
• Know what to do to ensure your amazing content is seen by as many relevant people as possible

SEO / Search
• How to create and sustain a link development campaign that guarantees great rankings
• How to use social media to make the most of your link-building strategy
• Link baiting, content outreach and other secrets you don’t know about. Yet…

Social Media
• How to decide what the right mix is for your brand or project
• How to avoid common pitfalls
• Ways to get buy in from all levels
• How to think social by plan/design
• Ways to think about platforms and decide which are right for you and your brand

Digital Marketing Tools
• A comprehensive round up of tools to help every aspect of your digital marketing efforts.
• Includes probably the best collection of free resources available in search marketing today.
• Learn to work smarter, not harder through automation.
• Generate better results and ROI from picking the right tools.

• Discover how internet and mobile innovations are fuelling this new industrial revolution
• How it challenges marketing theory and practice
• Look at how ‘data currency’ can be scaled from low to high value

Digital Reputation Management
• How to achieve page one domination and make your brand brilliant
• Discover which tools allow your business to conquer reputation management
• Uncover Google Analytics social reports for perfect brand monitoring
• How to develop your SEO strategy for better brand protection
• Integrating SEO into positive brand identity

Paid Search / PPC
• Why the companies at the top of the listings don’t always pay the most
• Reasons why the default AdWords settings are working against you
• Discover and exploit competitor weaknesses
• How to use targeting settings to reach the best potential customers
• Simple ways to use free tools to make complex tasks easy
• How to master Excel to save hours on every project

What else?
• We’ll provide you with a goody-bag, full of speaker notes and much more!
• Enjoy a sumptuous lunch and as much coffee as you can handle at the heart of Bristol’s Creative Quarter
• Earn CPD points
• A guaranteed seat for every speaker session
• Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

The digital experts you will learn from:
• Mike Essex, Online Marketing Manager, Koozai Topic: Paid Search (PPC)
• Stephen Lock, Head of SEO, Analytics SEO Ltd Topic: The Ultimate Guide To Search Marketing Tools
• Lisa Myers, CEO, Verve Search Topic: Link Development – how to attract and generate the right links
• Mark Sinclair, Founder, yourBusinessChannel Topic: Video – How to harness video to gain serious competitive advantage in any market
• Paul Armstrong, Head of Social, Mindshared Topic: Paid, Owned and Earned Media – why social success needs all three.
• Grégory Roekens, CTO, Wunderman Topic: Mobile Technology – The Experiential Revolution – why experience is the new holy grail for marketing
• René Power, Account Director & Head of Digital, BDB Topic: “It’s not how big it is, it’s what you do with it” – Digital Content and Best practice within B2B Social Media Strategy
• Samantha Noble, Digital Marketing Director, Koozai Topic: “Reputation management in a digital age”

at Paintworks
Bristol, United Kingdom

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