On The Edge – London – Digital Marketing Conference

On The Edge – London – Digital Marketing Conference
Event on 2013-04-30 09:30:00


London 30th April 2013
“Two billion people are already online. E-commerce sales are trillion a year. Today, change is happening at a pace and scale with no historic precedent. You need an edge.”

Ajaz Ahmed, Co-founder, AKQA – The world’s most awarded and successful digital agency.






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 What you'll learn: Inbound Marketing

  • Learn how your consumer has changed and what this means for your company
  • How to build a Top of Funnel strategy that will attract people to your site
  • How to convert like an Amazon superstar 
  • Why the data nerds will own marketing

SEO / Link building

  • Learn how links affect your rankings and traffic
  • Differentiate between good, bad and average links
  • Learn how to assess your own backlink profile
  • Learn how social signals are being built into search engine algorithms
  • Develop actionable link-building strategies that look natural

Email Marketing

  • Myths & Hype – what considered best practice just isn't important
  • Why relevance is the most important factor for success with your email marketing
  • Where to start and where to spend your time for maximum return
  • Examples of best practice from leading brands including toptable, Cottages4u, GoCompare and more 


  • Why the companies at the top of the listings don’t always pay the most
  • Reasons why the default AdWords settings are working against you
  • Discover and exploit competitor weaknesses
  • How to use targeting settings to reach the best potential customers
  • Simple ways to use free tools to make complex tasks easy
  • How to master Excel to save hours on every project


  • Introduction to Responsive Web Design
  • Understanding the growing need for sites to be mobile optimised
  • Determining when and if RWD is the right choice
  • Other options to RWD, the pros and cons
  • Positive impacts for your brand


  • Gain a richer understanding of the Facebook ecosystem
  • Get up to date with the latest updates (including ad products)
  • Develop a core framework for evaluation for the future (Facebook and other tools)
  • Gain insight into the likely future of the platform and social space
  • How to optimise your Facebook content strategies


  • How to become Open Random Supportive #ORS
  • How Google+ will squash Facebook, Twitter, Linkedin by 2020
  • Understanding the Mobile, Cloud, Social, Big Data journey

    What else?

  • Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the London & surrounding areas.
  • Enjoy a sumptuous lunch and as much coffee as you can handle with a superb view of Canary Wharf & the surrounding river.
  • Earn CPD points
  • A guaranteed seat for every speaker session
  • Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

  The digital experts you will learn from: 

at Britannia International Hotel London
163 Marsh Wall
Docklands, United Kingdom

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