On The Edge – Manchester – Digital Marketing Conference

On The Edge – Manchester – Digital Marketing Conference
Event on 2013-05-23 09:00:00


Manchester, 23rd May 2013
“Keynotes could be related to all attendees, regardless of marketing budgets, marketing focus etc. All relevant & current topics – great day.”

On The Edge Manchester 2012 attendee.






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 What you'll learn:


Digital Marketing 

  • Creating a plan to prioritise on the right digital marketing investments
  • How digital marketers can learn new tricks from the Growth Hackers
  • Using Analytics to drive performance
  • 10 of the latest developments you need to act on in the 6 key digital communications channels

Organic Search

  • What types of data can be structured data?
  • Why do we need to call-out structured data?
  • How do I implement this?
  • How do I test it’s working on my pages?
  • What are the benefits to my business

Email Marketing

  • How to improve your data acquisition and make sure you're legal at the same time
  • Ideas that can help your campaigns create more impact across all devices
  • What can be done to help get your message into the users inbox
  • Which stats are important and how successful has your campaign really been


  • Mobile specific strategies using Enhanced Campaigns
  • Local strategies using Enhanced Campaigns
  • Conversion tracking and reporting using Enhanced Campaigns
  • Ad optimisation using Enhanced Campaigns
  • How Enhanced Campaigns will affect other AdWords products (Product Listing Ads, GDN, Scheduling, Conversion Optimiser and more)
  • How to switch to Enhanced Campaigns if you already have a mobile or tablet strategy
  • How to switch to Enhanced Campaigns if you do not yet have a mobile strategy


  • How mobile can be a positive tool in reducing business costs
  • The importance of understanding your users and their needs
  • Why it's vital to respond to customer demand and criticism

Content Marketing

  • The importance of digital content to your brand
  • Planning and structuring content
  • How to scale content
  • Measuring content ROI

Social Media

  • How to develop a cross channel brand presence and tone of voice for your business
  • How to measure social media success
  • Key tools of the trade. How to develop a B2B social media presence
  • How to use Google+ for business for search and social synergy

 What else?

  • Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the north & surrounding areas.
  • Enjoy a sumptuous lunch and as much coffee as you can handle in Manchester city centre.
  • Earn CPD points
  • A guaranteed seat for every speaker session
  • Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

  The digital experts you will learn from: 

at Renaissance Hotel
Blackfriars Street Manchester
Manchester, United Kingdom

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