One Fine Business – Baby (Sydney)

One Fine Business – Baby (Sydney)
Event on 2015-05-18 10:00:00
A creative and interactive workshop exclusively for One Fine Baby kin, exploring your business goals, marketing aims, social media and content planning ideas and challenges. By the end of the workshop you will walk away with a clear vision for your business for the next 6 months, a defined social media and content strategy, and an actionable plan. And it will be fun! There will be coloured pens, piles of post it notes, chocolates and a room full of whole hearted biz types like you.   Get a sneak peak with what you're in for via our video below. THE WORKSHOP Getting started :: How do you want to feel at the end of 6 months (Desire Mapping exercise) :: What's your calendar look like for the for the coming months, what needs to be in there, what do you want to be in there?   Know who you are and your customers :: Identifying your 'why' and understanding how critical it is to building your tribe :: 'I believe' exercise to uncover your true values and beliefs.  :: Identifying your customer personas Understanding the the new digital paradigm of business and the four Cs of being social  :: Knowing which social platforms are right for you :: Why content Marketing and Social media is the new advertising: Digital PR, 'world' of mouth, story 'selling', social listening Identify the content your tribe craves :: Finding your content themes, brand stories, and understanding the content people crave :: Content audit to discover what you already have at your finger tips   Planning and efficiency :: Developing a content calendar to manage your posting :: Tools for managing & measuring social media Defining Priorities :: Identify what are your essential priorities for the next 90 days :: Identify opportunities for outsourcing, delegating, deferring or backburning :: Get clear about what you really want to be doing Survival Toolkit :: Self care when the going gets tough :: Setting boundaries and saying no :: Create a manifesto to live by :: Build a survival tool kit to call on in 'those moments!'   WHO IS IT FOR? You're likely to be a small to medium business, with a wholehearted, creative and curious entrepreneurial spirit at its core. Maybe you're already using some social media platforms but would like a more structured, organised approach to your efforts. Maybe you'd like to understand how you could better utilise your existing content across different platforms. Maybe you're just at a bit of loss as to where to start and would like to create a map to guide you on your content marketing and social media journey. Maybe you've got a bunch of questions and want to hang out with peeps that can answer them.   Come learn, engage and plan!   FAQs Q: Will I need to bring a computer? A: No. This isn't a workshop that has you sitting in front of a computer. This workshop is about learning, thinking, creating and planning in a hands on way. We find that it's the time you spend away from a screen that allows you to stop and reflect, organise your thoughts and be creative. If you'd like to bring your computer or iPad you're more than welcome to, but is isn't required. (Please not there is no internet access available at the venue).   Q: What will I get out of it if I'm already using social media? A: Most of the businesses we work with already have some approach to social media or content marketing. But what they lack is a strategic approach and plan to their efforts, which often results in feeling like they're not quite sure what they should be posting, and feeling disorganised in their execution.  We'll help you with both of these things, so you walk away with an actionable plan. Q: What could I bring? A: Any marketing documents or plans you already have relating to your business (don't worry if you don't have any), any examples of social or content campaigns you like, any insights around your current social and content activities, a list of questions you'd like answered, business cards, your smart phone, social media logins, a curious mind and a good outlook on life. Q: What kinds of things will we be doing? A: The workshop will be very hands on, and will have you working through a series of mindmaps, checklists, worksheets and calendar templates. And of course, you'll also have the opportunity to ask specific questions throughout. The numbers for the workshop are limited to a small group to ensure everyone has a chance to get the most of the workshop. The aim of the workshop is to have your social media strategy documented and content calendar planned for the next 3 months, so that you feel more organised and purposeful in your business efforts.    KIN STORIES Today has inspired us, given us the tools to head into 2015 organised and energized. Marissa Fleming, Director, One Fine Collective We are such a busy team but so happy we took time out from the office to take a good look at our marketing strategies. Well worth it! Thank you ladies! xx Jess, Director, One Fine Collective Fabulous, eye opening, courage boosting, motivational and awesomeness! Regardless of your level of experience in business or marketing, this workshop is invaluable! Mary Bills, Founder, Amuse Creative Absolutely wonderful day full of creativity and solid information about creating social media content. Even better – the day was fun and a great opportunity to connect with others in this space like me! Kristy Plumridge, Co-Founder, Friends Gather Round Highly recommend for start-ups like myself – has "de-mystified" the social media. Still a long way to go but great start! Lisa Tadich, Founder, Inside Concepts Belinda and Kylie were great – inspirational, relatable and knowledgable! Catherine Miller, Marketing, Australian Made Campaign For everyone who has an inkling that they should be doing more but feel like they don’t have the time or the resources – this is a great springboard to plan your attack.  (Although I suspect that this is just the beginning…) Jen Stumbles, Director, Eco Outdoor The Workshop has been very beneficial for my small retail business. Fun and motivating!! Kaz Lee, Owner, Childplay  Excellent, fast paced workshop that has generated lots of new ideas. Jo Smallacombe, Senior Marketing Communications Specialist, Telstra Wholesale I thoroughly enjoyed the workshop. Kylie and Belinda were incredibly engaging and generous with sharing their stories and advice.  Highly recommend the workshop for anyone serious about content marketing. Selena Theol, Senior Marketing Communications Specialist, Telstra Wholesale I can thoroughly recommend this course. It was full of excellent advice and highly useful insights. Kylie and Bin presented this course in an interesting way and it was an incredibly worthwhile experience. Robyn Foyster, Publisher, thecarousel.com From my initial contact with Kylie Lewis about her Social Media workshop, to attending on the day, I found her energy and enthusiasm for social media and community absolutely infectious.  Both Kylie and Belinda shared such valuable advice from their gathered experience, and their skills and knowledge were presented in a fun and thought provoking manner.  I would love to attend any of their additional workshops in the future and can’t wait to get to work on Monday to put everything I learnt to use! Georgy Bromley, Marketing Co-ordinator, Armadillo & Co   THE PRESENTERS Kylie Lewis, founder, Of Kin With 15 years of online sales, web project management, digital and content marketing for leading Australian brands behind her, (most recently as digital strategist for kikki.K) Kylie now coaches design orientated businesses interested in starting, evolving or organising their approach to content marketing and social media in a fun, empowering, creative and practical way.    Belinda Langler, founder, The Inkling Effect Belinda has more than 15 years digital marketing experience working with some of Australia’s best known online brands including Yellowpages.com.au, WhereIs.com.au and CitySearch.com.au. She has a deep understanding of the needs of small businesses from over 5 years management of Yellow Pages digital product innovation across websites sand social media. Belinda currently has her own consultancy, The Inkling Effect to support businesses in their digital marketing efforts. MORE INFORMATION Please feel free to contact: Belinda :: binny@ofkin.com | 0414 477 445  Kylie :: kylie@ofkin.com | 0411 691 723

at Daniel San
55 North Steyne
Manly, Australia

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