(PRWEB) February 09, 2015
The market research report on Online Advertising Market defines the global market based on major segments and the overall demand. The market research report also provides in-depth analysis of the growth trends and revenue forecasts for the key players in the Online Advertising Market.
Browse Online Advertising Market through in-depth TOC, data tables and figures spread across over 192 report pages.
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Customers are spending more time in online engagement. Growth in the use of various social media platforms, online communication channels, e-commerce, m-commerce and such other activities are witnessed around the world. This trend is expected to drive the online advertising market. According to the experts the online advertising market will be driven by three basic factors. These factors include increased time spending on the internet, shifting interest from print media and overall evolution of the communication technology. Strong growth of online marketing is expected to drive this industry across different parts of the world. Technological advancements in the existing solutions and growing demand from the end-users and geographic regions are also expected to create business opportunities.
Experts segment the online advertising market based on types of formats, demand across different business verticals and geographic regions. The types of formats include display ads, search engine marketing, digital videos, mobile ads, rich media, lead generation, classified, web banners and others. The business verticals are segmented into BFSI, automotive, consumer goods, retail, media, entertainment, healthcare, education, CPG, telecom, IT-enabled services, tourism, transport, industrial and others. Further the report segmented by geographical regions as Europe, Asia Pacific, North America and rest of the world. The current trends as well as projected growth opportunities for the market, and market provides are studied in detail in this report.
Strong growth in social media, increased opportunities for advertising through mobile applications, video streaming and advertising are expected to present vital growth prospects for the market. According to the experts the online advertising market is expected to reach $ 220.38 Billion by 2019 from $ 125.82 Billion in 2014, at a Compound Annual Growth Rate (CAGR) of 11.9% during the forecast period. North America is expected to dominate the global market. However emerging markets are expected to witness rapid growth as well.
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