Online Marketing 101 – Learn how to execute

Online Marketing 101 – Learn how to execute
Event on 2014-11-04 17:00:00

With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for business owners and entrepreneurs to be well-versed in digital marketing fundamentals. This upper division course will provide a solid foundation in the key concepts around this constantly changing field.  

Through 3 hour intensive course, students will come away with an understanding of successful online marketing strategies, user generated content, search, social media and networks, mobile, and web analytics. To supplement the concepts, various leading marketers, designers, and content strategists from industry will address special topics such as:


The Internet Success Model


  • How to get noticed
  • How to persuade consumers to buy from you
  • How to get repeat business
  • Search Engine Marketing
  • Search engine optimization (SEO)
  • Pay per click (PPC – Google Adwords)
  • Social Media Marketing
  • Social media platforms for business
  • What do networks like Facebook, Twitter, LinkedIn, and Google+ offer businesses like yours?
  • Social media and return on investment (ROI)
  • Mobile Marketing & Email Marketing
  • Mobile / location-based marketing for business (Foursquare, QR codes, etc
  • Email Marketing
  • Customer retention
  • Analysis with Google analytics
  • How to use website information for retaining current customers
  • How to generate repeat sales


Students will also have the opportunity to examine these topics firsthand through group projects and exercises.Students will exit the course with a solid understanding of digital marketing tactics, tools, and resources available for ongoing education.

Session conducted by Head Strategist at Rapid Boost Marketing

at Four Points Sheraton
7230 Argyll Road
Edmonton, Canada

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