Online Marketing Company fishbat applauds the Use of Social Media in the Army

Bohemia, NY (PRWEB) December 20, 2012

On December 20, online marketing company fishbat responds to an article released by Sky News concerning the effects of social media in the Army.

According to the article, when used correctly social media sites such as Facebook and Twitter can help soldiers share their stories. Australia’s military could eventually use social media to give the public a blow-by-blow account of some operations, similar to the way Israel used Twitter in the recent Gaza conflict, reports the article.

However, the article goes on to explain the possible security risks when it comes to social media and soldiers. According to Brigadier Alison Creagh, Australian Defence Force (ADF) director general of public affairs, There are also real security risks in allowing soldiers to post photos or communicate with loved ones via social media while abroad, even if such contact boosts morale. Still, the article affirms that when used properly, social media could be a ‘powerful tool’ to allow soldiers to tell their own stories.

Strategies are still being developed to better handle the way the army is using social media. The article reports that the ADF is currently considering mandatory defence-wide training on social media.

Creagh continues in the article by stating, We shouldn’t be so risk-averse that we actually don’t encourage people to use social media, just on the off-chance that they might do something wrong. He believes more often than not, people will do the right thing as opposed to the wrong.

According to Justin Maas, the VP of client relations for online marketing firm, fishbat, Inc., The use of social media in the Army can enhance the relationships between soldiers and the people that they care about back home. I believe that it would be an incredible way to boost morale and a wonderful comfort for the soldiers who give their all.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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