Bohemia, NY (PRWEB) September 16, 2012
On September 16, 2012, online marketing company fishbat released a statement commending Loyola Marymount Universitys new program focused on digital marketing and urges business owners to follow suit in embracing digital marketing tactics.
According to Rob Kuznia, In the midst of rapid change in the marketing world, Loyola Marymount University is partnering with a nonprofit advertising agency to launch a new marketing program that is relevant to the digital age. Kuznia continued by stating, Called the mSchool: Institute for Marketing, the 14-week program recently began with a pilot course, The Future Will Not Be Televised: The New World of Branding and Advertising. The program marks a new partnership between LMU’s College of Business Administration and the advertising agency, thinkLA, a nonprofit membership organization that supports collaboration, innovation and creativity among the media, marketing and advertising industries.
Kuznia goes on to state, The mSchool at LMU will expand its offerings to include undergraduate and graduate degrees in marketing, as well as an executive education program. All programs are designed to focus on core skills that are most relevant to today’s advertising roles, including account planning and research, social media, marketing plan creation, developing a core creative idea, creative content development, leveraging digital platforms to connect ideas and measuring effectiveness.
Simply put, the fact that universities are now acknowledging that lessons in digital marketing are necessary to the field is an indicator of trends within the industry, says Justin Maas, VP of Client Relations at fishbat, Inc. We urge business owners to familiarize themselves with these lessons or to find a marketing company, such as fishbat, to help them navigate digital marketing.
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat flourishes as a marketing firm to maximize brand awareness and strengthen your company’s image.