Online Marketing Firm fishbat Comments on the Future of Facebook

Bohemia, NY (PRWEB) February 13, 2013

On February 13, 2013, online marketing firm fishbat responds to a recent article published by renowned blogger Robert Scoble on his personal blog, Scobleizer. Scoble recently paid a visit to Facebook headquarters, where they revealed new developments in the social networks future.

According to Scoble, the new innovations are based in five radically expanding technologies/data types. These include sensors, wearable computing, big databases, social network behavior and location. Soon consumers can expect to make their Facebook personalized to meet every facet of their lives. What does this mean for companies linked into Facebook? A chance, as stated by Scoble, to gain a clear vision of what your business will be and who your customer is.

Facebook is making the shift to what they call contextual data. For example, a web page on your desktop computer has no knowledge of its location or how it is being used, as opposed to a mobile device that is designed to be used more flexibly, indoors and outdoors. The article states that Facebook is being rebuilt to meet the demands of mobile users, and in the future, the new technology of wearable computers.

These wearable devices will allow users to gain access to the Internet wherever they may be, in whatever context, reports the article. In a restaurant, driving a car, skiing down a mountain. They are also developing these technologies to be able to gain information on identity. For instance, using a feature called Highlight, the article reports that a person will be able to see things you like and possibly treat you differently based on that information. This innovation may affect your experiences when sitting in a bar, going to church, school, shopping malls, etc. Do you have a favorite drink? Well, the bartender will be able to tell what it is based on what he sees with this new Highlight feature, explains Scoble.

We are very excited to see these new developments take place, says fishbat CEO and founder, Clay Darrohn. These new technologies could change our business entirely. In fact, the way companies market themselves can expect to change as well. This new level of personalization and outreach can make the relationship with the consumer even more intimate. We are all very excited.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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