Online marketing for Realtors – The Good, the Bad and the Ugly

Online marketing for Realtors – The Good, the Bad and the Ugly
Event on 2015-05-11 09:00:00

This training course can help if you are:

Tired of not getting enough exposure and visibility from Google, and are not sure if you are doing things correctly.

Frustrated with the outsourcing cost of your SEO campaign and are not getting results

Not sure that the SEO company you hired is doing SEO correctly. Yikes!

Responsible to help the organization you work for increase their visibility on Google, and you need to learn what it

takes to get 1st page placement on the Google search engine.

 

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 What You'll Learn

Defining SEO
SEO vs. Paid Search
SEO in context of digital marketing
History of SEO
The role of search in the marketing mix and the buying cycle
Conceptual overview of algorithms
Knowing your market (.ca vs. .com vs. .uk)
Understanding search user behaviour

Assessing Keyword Potential
Keywords & Buying Cycle
Assessing Keyword Competition
Keyword Tools
Keyword Tactics

Content Freshness

Title Tags

 Meta Tags
Headings
Internal navigation
Domain Names
Site maps
Keyword Density
Keyword Proximity
Other factors
Tactics to Avoid

 

Conducted by: Edmonton SEO Company – Rapid Boost

at Four Points Sheraton
7230 Argyll Road
Edmonton, Canada

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