Online Marketing for Small Businesses
Event on 2013-02-24 17:00:00
Struggling with your marketing activities ? Not sure how to take your business forward ? Is your website not working as hard as you do ? Not sure what Twitter & Facebook is all about ? How to use YouTube for free & viral traffic to your website ? Are you totally confused as to where to start with online marketing? If so, this mini-seminar you can’t afford to miss. Here’s everything you need to know on how to generate FREE TARGETED TRAFFIC to your website. You’ll learn some cutting edge tips & tricks to get your website or blog optimised for higher rankings. You’ll also learn how to build relationships with your prospect and how to build a profitable database of subscribers The mini-seminar is 90 minutes long and will cover the following topics & subjects: Keyword Research
This is one of the most important process you MUST understand before you get your website online or start putting content up on your site or blog. Most small business owners leave it to their website designers to optimise their website with certain keywords. However, your web designer does not understand your business the way you do. You’ll learn how to research what kind of online competition you have and the amount of competing websites in your market / niche. Plus, you will learn how to research what people are searching for and how many people searched for your product or service.With these statistics, you will be miles ahead of the competition and on the way to being indexed in search engine result page. No keyword research = losing money. Effective keyword research = more traffic + more money. Website / Blogs
A website or a blog should work hard for you 24/7 365 days a year. You will learn good ‘house keeping’ for your site so it ticks all the boxes for the search engines resulting in higher page rankings. You’ll learn why a blog is so important for your business and how to keep it updated with relevant and fresh content. Did you know that search engines penalise sites which are static (not updated frequently) and reward sites which are dynamic and updated with fresh content on a regular basis? Using the correct keywords & phrases are vital for any site to be indexed in search results, once you’ve done the keyword research, you won’t be wasting time & energy over less profitable keywords. Marketing Your Website
With the explosion in social media sites like Facebook, Twitter, Pinterest, YouTube, Stumble Upon, Digg to name a few, you’ll discover how easy it is to get free and targeted traffic to your website. Most business owners don’t use the power of social media to market their product or services. You'll learn how to push your website to over 40 of the biggest social media & networking sites with just a 0ne -click operation. Email Marketing
Email Marketing is one of the most cost effective (and sometimes free) tool for any business. Sending regular emails (not spam!) with good quality content helps build trust with your prospect. However, most small businesses shy away from sending out regular updates, offers and news to existing clients. You'll learn how to set your email marketing and how the software does all the hard work for you on auto-pilot. It really is 'set & forget' email marketing. Even if you don't have a database or a list of clients, you'll learn how to build an email list and how to set up your campaigns for maximum returns on your investment. What's Included:
– Tea / Coffee – Free ParkingWhen & Where
SF Digital Studios 24 Feb 2013 1830 – 2000 hrs.About the Presenter
Uzair Kharawala is a full-time professional photographer. He runs SF Digital Photography with his wife Farzana and is also the creator of the award-winning photography studio management software Foto SF. Uzair has photographed & given seminars in various countries including Sweden, Switzerland, Italy, Malaysia, Malta, Cyprus, Ireland & Denmark.
He has been an ‘Evangelist’ for Nikon for the past 5 years and is a regular ‘Guest Speaker’ at major photography conventions & trade shows. His work is regularly featured in top photography magazines, journals, websites & blogs.
at SF Digital Studios
Leighton Buzzard, United Kingdom