Online Marketing in India 2014 Drivers & Challenges Now Available at

Dallas, Texas (PRWEB) October 09, 2014

This latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well.

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Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the country’s population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.

Complete report available @

Table of Contents

1: Executive Summary

Macroeconomic Indicators

2: GDP at Factor Cost: Quarterly (2010-11 – 2013-14), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)

3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Aug 2013 – Jan 2014)

4: Lending Rate: Annual (2008-09 – 2011-12), Trade Balance: Annual (2009-10 – 2012-13), FDI: Annual (2009-10 – 2012-13)


5-12: Online Marketing – Introduction, Online Marketing Mix, Online Marketing – Where It Pitches, Online Marketing – Reasons to Pitch It

Market Overview

13-17: Online Marketing – Global Overview, Online Marketing – India Overview

Online Marketing Types

18-20: Social Media Marketing

21-22: Search Engine Marketing

23-25: Online Public Relations

26-27: Directories and Listings

28: Email Marketing

29-30: Online Advertising

Online Marketing Tools

31-33: Social Media Marketing Tools

34-35: Search Engine Marketing Tools

36-37: Online Public Relations Tools

38-39: Directories & Listings Marketing Tools

40-41: Email Marketing Tools

42-43: Online Advertising Tools

Drivers & Challenges

44: Drivers & Challenges – Summary

45-50: Drivers

51-53: Challenges


54: Trends – Summary

55-61: Major Trends in the Market

Competitive Landscape

62: Porter’s Five Forces Analysis

63-66: Competitive Benchmarking

67-111: Major Private Players

Strategic Insights

112-115: Recommendations


116: Key Ratios Description

117: Sources of Information

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Global Digital Media – Mobile and Online Entertainment Trends @

Takeaway Food Delivery Market: Focus on Online Channel (2014-19) @

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