Online Marketing Poses Big Hurdles

Online Marketing Poses Big Hurdles
A study by email marketing provider AWeber found that while over 94% of small firms queried said online marketing was very important to business growth, only 12% identified themselves as online marketing pros. Twenty-nine percent said they were …
Read more on Investor’s Business Daily

Responsive Content – Audio, Text, Video, Images – Will Transform Online
Rather than developing separate content for search, social and mobile, marketers need to start developing content based on responsive design, and technology providers need to start thinking about building platforms that repurpose the content — not …
Read more on MediaPost Communications

Working the Web: Utility marketing
In my last column, I shared some of the most common challenges facing brands related to online marketing. At the end of that piece, I wrote about an emerging marketing concept called “utility marketing.” I'm so fascinated by this concept that I chose …
Read more on Richmond Times Dispatch

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