Online Marketing Workshop Series – Vashon Island Mar 17 – Email Marketing
Event on 2015-03-17 16:00:00
Learn Email Marketing
MailChimp is the most popular email marketing tool you can find, and works with WordPress like a dream. Not to mention the best part of it is it's as little as per month.
Did you know?
- 44% of email recipients made at least one purchase last year based on a promotional email.
- 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
- Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)
- For every spent, .25 is the average return on email marketing investment. (Experian)
- Growing your email list
- What to send
- What to say
- The dreaded open rate
- collecting and using stats
- Using MailChimp
About Jenn – SEOGoddess (the instructor):
Jenn Mathews is also known as the SEOGoddess. Jenn began her career in website design and development in 1997 as a freelancer for small retail shops. In 2000 Jenn obtained her certification in multimedia and began her career in-house as a web designer. In 2004 Jenn made the leap in her career to a full time SEO for the now prominent Visible Technologies, growing the company from 7 employees to over 100 in less than a year and managing a team of SEO's, the sales team, and developing the online customer management system for all clients. In 2006 Jenn jumped to Classmates.com (the first social media website) and after working in-house for companies like Concur, Vertafore, and most recently ADP managing the SEO, SEM, and Social Media Marketing for usedcars.com Jenn is teaching others how to develop and mintain their own websites. Jenn has developed and ran the EmMeCon Emerging Media Conference through Wappow!, the Search and Social Hawaii! conference, and several workshops and networking events in the Seattle area. Jenn is knowledgeable and very patient. No question is stupid or annoying by any means – we all are experts in some facet of life, and this is Jenn's way of passing her knowledge onto you.
at HUB 070
17710 100th Ave SW
Vashon, United States