Online Reviews Are Having an Impact on Holiday Shopping

Salt Lake City, Utah (PRWEB) December 20, 2013

With holiday shopping in full swing, Don Sorensen, online reputation expert, offered insight on the impact online reviews have on customer perceptions and online reputation management.

Consumer opinions matter and are directly influencing the bottom line, says Sorensen. Businesses need to take notice of the direct connection and pay attention to both product and service reviews on the Internet. Checking reviews should be a standard practice for businesses today.

One of the best ways to proactively manage a companys online reputation is to focus on the core audience. If you focus on building a positive online reputation, youre building a reputation thats more likely to convert your best prospects into your best customers, says Sorensen. A companys reputation is more public and visible than ever before. Customers are taking their opinions online, and can either help or hurt a company by what they have to say about their experiences. Opinions are established before a potential customer ever sets foot in the door of a business or picks up the phone to call. Search engine results are often a person’s first impression of a company, and many people will read a number of product or service reviews before making a purchasing decision.

If you know who your target audience is, youll have a better understanding of the kind of things that will impress them in the search engine results pages (SERPs), comments Sorensen. In addition to reviews Sorensen advises businesses to have active support forums, executive blogs and websites that specifically help niche markets of the business.

Finally, Sorensen says to keep in mind that every audience and customer base is different, and it is impossible to please them all. If you do find yourself trying to please everyone, your reputation management campaign becomes scattered and fracturednot helpful to anyone, concludes Sorensen. But if you focus on your core customer, you can build a more effective online reputation every time.

About Don Sorensen

Don Sorensen is a recognized authority on online reputation management whose expertise and insights have been featured in the New York Times, Forbes, HuffingtonPost, USA Today and other publications. A frequent presenter on online reputation management, his speaking engagements include the recent Financial Times, The Future of Marketing Summit.

About Big Blue Robot

Founded in 2003, Big Blue Robot works with corporations and their executives around the world to improve, protect, repair and manage their online reputations. Big Blue Robot has developed state-of-the-art online reputation management strategies for companies doing business around the world, including USA, Germany, Canada, New Zealand, United Kingdom, United Arab Emirates, and France. During the past ten years, Big Blue Robot has helped numerous companies fix their brand reputation and online reputation problems. More information can be found at

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