Open Table co-founder introduces mobile marketing app
The co-founder of OpenTable, Glenn Allen, and Zynga mobile games designer Alan Wells have collaborated to create a new mobile application targeted at small businesses that want an integrated interface for sending marketing and social media messages.
Read more on ZDNet
At 'BtoB's' Digital Edge: Marketing as a 'youtility'
New York—Despite technology options, new media, the adoption of pull marketing with content and other trends, marketers often fail to gain the attention—and loyalty—of newly empowered customers, said Jay Baer, president of marketing consultancy …
Read more on BtoB Magazine
Great Marketing Is Utilitarian
Meijer, a regional market and grocery chain, has close to two hundred stores in Michigan, Ohio, Indiana, Illinois and Kentucky. Through their seventy-five years, the family-owned business has seen dramatic changes in their retail experience. Their …
Read more on blogs.hbr.org (blog)