Optimize Your Vacation Rental Business – Panama City Beach, FL

Optimize Your Vacation Rental Business – Panama City Beach, FL
Event on 2013-02-27 13:00:00

Stay at the cutting edge of technology, marketing, business and insurance!

Register today for this complimentary afternoon seminar for professional vacation rental managers. This engaging, interactive seminar will cover key areas that your company must master to stay competitive in the ever-evolving vacation rental industry.

Early registrants will be entered to win an iPad to be given away to one lucky attendee at the seminar! After the seminar, be sure to stick around for complimentary cocktails and appetizers.

Presentations will be led by these industry leaders:

Understanding Insurance in 2013: Laird Sager, Red Sky Travel Insurance
When a disaster strikes, it is too late to learn about the travel insurance provisions protecting your guest's vacation investment. Laird will discuss the nuances of travel insurance benefits for your guests and homeowners.

Optimize Your Web Presence: Peter Scott, Blue Tent Marketing
Internet marketing is more important than ever before. The rapidly changing landscape and competition from other companies and the big portals is pushing independent vacation rental companies to innovate, differentiate and add value. Session topics include: Must-do's for 2013, mastering mobile, and the keys to effective customer life cycle marketing.

The 3 R's of Increasing Revenue: Dawn Yeskulsky, Ascent Processing
Ascent Processing Inc., an 18+ year leader in vacation rental payment processing, will be discussing how to reduce both your credit card processing costs and risks, including how to recover from possible losses. We will also be reviewing PCI compliance, the newly discounted debit card rates, along with providing some very valuable ‘best practice’ advice.

The Power of Branding: Steve Zimmerman, Beach House Logos
An effective promotional campaign begins with creative ideas, the right people and a plan. Evaluate your audience and marketing objectives, develop an effective plan of action, and set a course for successful promotional product marketing.

Following Your Lead: Bryan Goodwin, FlipKey
From identifying future guests to advertising and nurturing relationships with their owners, rental managers and agents undertake a multiple-step process to ensure that the right traveller finds the right home…and then books it. This discussion will focus on what works by following the booking process step-by-step to highlight how to more effectively market your properties and convert leads into bookings.

Not only will you come away with a clear understanding of how to optimize your business in several key areas, but you'll also be treated to complimentary cocktails and appetizers after the seminar. To top it off, one lucky registrant at each seminar will win an iPad!

at Firefly
525 N. Richard Jackson Blvd.
Panama City Beach, United States

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