Optimizing the Blog Volcano

Optimizing the Blog Volcano
Event on 2015-01-22 18:00:00

Social Media Dallas Presents:

Optimizing the Blog Volcano

Thursday, January 22, 2014

#smdallas @smdallas http://www.smdallas.org


Since 2007, Brian Massey developed a social media marketing engine that is driving 30% annual growth in sales for his optimization agency, Conversion Sciences. He calls it the “Blog Volcano.” He will share the details of how a very small team creates regular eruptions using content marketing and social media. He will identify the metrics that he tracks to ensure a steady flow of in-bound leads.


Session attendees will learn:


  • How to automate content distribution
  • Key metrics that point to success
  • How to turn a blog into a collection of landing pages


6:00 Check-In and Networking
6:45 Welcome and Intro
7:00 Introduction of Sponsors
7:15  Presentation
8:30 Post Tweetup at People's Last Stand @PeoplesDallas

About our Speaker

Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book “Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.”

His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur. He appears in his trademark lab coat when speaking to corporations, universities, and conference attendees around the world.

He authors The Conversion Scientist blog, and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.

at Angelika Film Center and Cafe
5321 East Mockingbird Lane
Dallas, United States

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