Oracle Corporation (ORCL): Oracle buys cloud content marketing firm, will

Oracle Corporation (ORCL): Oracle buys cloud content marketing firm, will
Oracle (ORCL -0.2%) has acquired Compendium, a developer of cloud-based tools for targeting, publishing, promoting, and monitoring marketing-themed content (blog posts, Facebook/Twitter updates, videos, etc.) for online/mobile platforms. Terms are …
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B2Bs & B2Cs say content creation is a pain (Time to outsource?)
Marketers know they need to create digital content, but they still struggle to do so effectively. The “Inbound Marketing” report from Ascend2 and Research Underwriters revealed that despite widespread belief in the term, “Content is king,” 59 percent …
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