Orange County-Based Mobile Technology Company NewHound Launches New Brand

Orange County, CA (PRWEB) March 03, 2014

Orange County-based mobile technology company NewHound has launched its new website NewHound–formerly AppStack, Inc.–is a mobile marketing technology company with a mission of helping businesses acquire and understand local customers. In order to fulfill that mission, NewHound has made its platform available to select partners so that those partners may use it to deliver incremental revenues to their business customers.

NewHounds core offering combines the power of local and mobile marketing to drive new business to its users. NewHound users get a mobile-optimized website that is responsive across devices, call tracking and analytics, and intelligent search engine marketing campaigns with a primary goal of driving phone calls to business customers. With 45% of businesses lacking a mobile website ( and 25% of pay-per-click marketing budget being wasted by SMBs (, NewHound removes the friction, confusion and waste found in most digital solutions by offering a simple, intuitive package for businesses looking to increase their base of local customers.

NewHound users can track their results and listen to recordings of their customer calls in an online dashboard, or on a mobile app. The mobile app includes features to track budget usage and edit their website, as easily as you might update a Facebook profile.

Within weeks of launching, NewHound customers have reported that their new mobile websites have converted at nearly 50%, helping them find new local customers to increase sales for their businesses. Compared to an average conversion rate of 1-3% for most landing pages (, NewHound pages unlock true efficiency gains for digital marketers.

NewHound CEO Peter Ricci says, The great thing about NewHound is that it removes the layers of confusion and ambiguity found in most online marketing platforms to provide accountable, effective results. My dad is a small business owner, and I like knowing we are providing a platform and mobile app that help people like him and businesses like his.

About NewHound:

NewHound is mobile marketing technology company based in Orange County, CA. The company has been working on its mission of helping businesses acquire and understand local customers for over two years, and counts SoftTech VC, Rustic Canyon, 500Startups, Anthem Ventures, THCAP and Google Ventures among its investors.

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