Organic SEO vs. Paid Search Marketing

(PRWEB) May 09, 2013

In the online business world today, website design is only the tip of the iceberg. The actual challenge is driving qualified visitors to a website. One of the best places to find qualified visitors is through search engines and the only way to do it is to have an organic listing (showing on the left side of a Google search result pages) or to have paid for a sponsored listing (showing on the right side of a Google search result pages). According to Telx Web, the right choice for each website really depends on the particular needs and desires. Most websites get best results from a combination of both organic and PPC approaches, as they are both important to an overall Search Marketing program.

Being an experienced Internet marketing & search engine optimisation company, Telx Web confirms that some web sites have trouble getting their pages indexed by organic search engines, or their content changes frequently, therefore they need their pages re-indexed every few days. For those sites, paid inclusion is the answer. The advantage of paying per click is to have complete control over which terms a website will be listed under, in real time. This is especially useful when not sure about which keywords yield the highest returns. Using PPC management tools can easily determine which keywords are working best for a website. The obvious disadvantage of paid search marketing its not free. Paid search marketing is commonly referred to as pay per click (PPC) marketing. The rate charged per click varies upon the market and preferred ranking.

In Organic SEO, organic listings are more trusted by searchers than paid listings. Most searchers are savvy enough to realize that Google has a say in what shows up in their searches, and that paid listings are more about who has the deeper pocket. According to Google, top organic positions also attract 70% more attention than top paid positions. The disadvantage of organic search is that it can be challenging to do it alone, hiring an expert SEO company will be a better idea. SEO services are highly valued by companies because a top position in Google for a competitive keyword can skyrocket leads and sales.

About Telxweb being one of the best SEO and website design companies in Miami, Telx Web has been given a recognition of a one-stop destination for all web design and marketing services, providing the best enterprise level quality solutions to all their clients. For those who have been following the Miami SEO company closely, know that the commitment and growth that Telx Web has shown in the delivery of high profile online marketing and related services has been exceptional. With that being said, a respected clientele growth was hardly been surprising. Whilst promoting a strong and modern service provision charter, the company goes on record as one of the very few web design and SEO companies in Miami that have managed to lower the costs at these times.

With a 10 year record of success, has been offering Paid Search Marketing, SEO, Social Media Optimization, Press Release Marketing, Local optimization, Local Directories, web development and web design in Miami and surrounding areas. With a focus on inventive ideas in developing websites for organizations, cooperates and businesses and a team of experts and experienced staff, Telxweb is confident in assuring a successful creation of each website with a 100% ROI (return of investment).

Please visit the companys website today for a free consultation

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