Over 20% of consumer online searches for Hotels made via Mobile Devices

London (PRWEB UK) 8 July 2013

The latest online search data released by award winning digital marketing agency, Greenlight, reveals 21% of the 2.5 million UK consumer online searches for hotels in May, were made using mobile devices. The majority, 59%, were for hotels in the UK, with London and York attracting the most queries.

The agencys independent quarterly Hotels Sector Report Issue 16 profiles the most popular terms UK consumers used when they went to Google UK to look for hotels in domestic, short haul and long haul destinations in May, and charts the vendors who were most visible to those searches, on both computers (laptops/desktops) and mobile devices (tablets & smart phones).

According to the report, a total of 522,115 online searches were made for hotels using mobile devices.

Hotels was the most popular search term, accounting for 6% of mobile searches followed by cheap hotels with 4%.

Searches pertaining to hotels in London accounted for 13% of the 307,786 online queries made via mobile devices for hotels in the UK, with the terms hotels in london, cheap hotels in london and london hotels being most commonly used to look online for them. Searches for hotels in York accounted for 3%.

Overall, laterooms.com, lastminute.com and tripadvisor.co.uk emerged as the three most visible sites for online searches made via mobiles for hotels in domestic, short-haul and long-haul destinations, achieving a 76%, 62% and 59% share of visibility, respectively, in the organic listings.*

However, the picture was different in the paid listings** which saw booking.com, hotels.com and secretescapes.com emerge as the most visible advertisers on mobile devices accounting for 91%, 73% and 47% share of visibility, respectively.

Other findings from the report show that queries for hotels in Amsterdam dominated short- haul destination searches on mobile devices whilst on computers it was Paris.

Meanwhile, on the long-haul front, searches for hotels in Dubai accounted for the majority of mobile-made queries whilst New York dominated hotel-related searches made using computers.


Notes to Editors:

*Natural Search – Listings in search engine results pages that appear because of their relevance to the search terms

**Paid Media An Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Greenlights Hotels Sector Report – Issue 16, profiles search behaviour in this sector. It assesses which brands, websites and review sites are the most visible in natural, paid media results, and social media and hence have the greatest share of consideration when searchers go to Google UK to look for hotels in domestic, short-haul and long-haul destinations. Comparisons for searches made via Computers (laptops/desktops) and Mobile Devices (tablets & smartphones) are given for each.

Greenlights research covers the following industries and sectors:



HOME GOODS – Home & Garden

CLOTHING & ACCESSORIES – Fashion Retail / Sports Retail

CONSUMER SERVICES – Online Dating / Entertainment

GAMING & GAMBLING – Online Gambling

FINANCE – Personal General Insurance / Life Insurance / Retail Banking

TRAVEL & HOSPITALITY Holidays / Hotels / Flights / Car Hire / Cruises


REAL ESTATE Property (Residential)



To arrange an interview or for further information about this report, Greenlights research portfolio or bespoke reports, please contact:

Krishna Rao

T: +44 (20) 3326 6232

E: krishna.rao (at) greenlightdigital (dot) com

About Greenlight:

Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, New Look, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.

Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.

Web: http://greenlightdigital.com

Twitter: https://twitter.com/GreenlightMKTG

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