Overdrive Wins Web Marketing Association Award for Redesign of LifePlans Website

Boston, MA (PRWEB) September 28, 2010

Overdrive Interactive, a Boston-based full service agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2010 Web Award for Outstanding Achievement in Web Development from the Web Marketing Association, an organization made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

The award, for Insurance Industry Standard of Excellence, was made for design and development of the LifePlans website (http://www.lifeplansinc.com). Founded in 1987, LifePlans today serves more than 75 insurers and health plans, ranging from regional, highly focused businesses to national, multi-product offering corporations. Over the past decade, LifePlans has expanded its core expertise in underwriting, claims, and health risk assessment and care coordination to support Long Term Care, Life, Health, Disability, Critical Illness and Medicare supplement products.

The new site presents information about the wide range of LifePlans’ capabilities in an easy-to-follow way. Each section of the site features key information about the company’s products along with highlighted calls to action designed to bring the site visitor deep into the site’s content with a single click.

Now in its 13th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. This is the fifth time Overdrive has won a Web Award. Previous awards include wins in 2006 and 2007 for our work with Symmetricom, a 2008 award for the design and development of the LoJack website, and a 2009 award for the design of the Pearson Custom Solutions website.

“The new http://www.lifeplansinc.com provides our web visitors with clear paths to the solutions they are searching for,” said Denise Liston, Vice President, LifePlans, Inc. “Our fresh, search-optimized site is drawing significantly more traffic than our old site and we are receiving inquiries regarding our services at a much higher rate than ever before. Our current customers have certainly noticed the difference and have reacted positively regarding the improved navigation and readability.”

“We are delighted to be recognized with this prestigious Web Award. To be recognized by a jury of your peers is definitely validating and an acknowledgment of the great work that Overdrive Interactive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services at Overdrive.

For more information on the Web Marketing Association Awards, visit: http://www.webaward.org

About Overdrive Interactive:

Boston-based Overdrive Interactive (http://www.overdriveinteractive.com/) is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, social media marketing, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.

About LifePlans, Inc.

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