Wichita, KS (PRWEB) September 19, 2012
overstockArt.com is announcing today that it has released the latest version of its overstockArt.com Oil Paintings app. The innovative app, which features an augmented reality tool that allows users to virtually decorate their walls with art from the popular online art gallery, is available free to download for the Android, iPad and iPhone.
The newest version of the app has added more products and artists and now incorporates top artists from its sister company the new online art community Artist Become (ArtistBe.com) and their art work. In addition, overstockArt.com has added new wall settings to lay the art on and fixed a few bugs on the Android and iPhone versions of the app making it easier to place the art on an individuals own wall and share it on Facebook and via multimedia message.
overstockArt.com was early to the mobile retailing playing field, which according to the recently released 2012 Shop.org/Forrester Research State of Retailing Online survey, is still in its infancy. The company launched its mobile strategy in 2011 starting with the release of the first version of its overstockArt.com Oil Paintings app for iPhone in June 2011, followed by the release of its mobile optimized web site in September 2011 and an Android-compatible version of its app in November 2011. The online retailers latest mobile initiative was the launch of the iPad-compatible version of its app in April 2012.
Our mobile strategy goal is to stay in pace with technology changes and the evolving landscape of the mobile/social realm we live in today, Amitai Sasson, vice president of marketing and development at overstockArt.com. The apps are a big success because they are fun and interactive. The app allows customers to do more than just shop for our fine art reproductions, but engage with the product with its various features, which include creating your own galleries and virtually decorating your own walls.
More than 15,000 people have downloaded the app since its initial launch and the app continues to receive about 200 to 300 new downloads each week. Companies should not set it and forget it with mobile apps, said Sasson. The development is an iterative process where you need to push updates all of the time to keep with the changing trends and to be on top of mind with your customers who downloaded the app in the first place. When customers see that an app has been updated recently they appreciate that and will most often update their phone with the newest version.
The success of the retailers app has resulted in more than just downloads; mobile sales have increased 40 percent in the past three months. Web traffic from the apps has grown significantly as well 30 percent direct traffic and additional traffic coming from pushes; the retailer now sends out 100,000 pushes a month. To learn more about overstockArt.coms mobile offerings, visit http://www.overstockArt.com/mobileapps.html.
Founded in 2002, overstockArt.com is one the webs leading distributors of high-quality wall art. With more than 100,000 wall d