Owned and Earned Media – SEO and Algorithms
Event on 2014-03-21 08:00:00
Join Jake McCormick, Search Marketing Manager, and Katie Pennell, Senior Content Marketing Specialist, as we delve into the Google algorithm and what it means for content creation. We’ll take you through a brief history of Google’s algorithm, then explore Google now and our predictions for the future. Walk away with a better understanding of Google’s “secret sauce” and how you can use it in your content creation!
Coffee and donuts served at 8:00 a.m., presentation to start promptly at 8:15 a.m. and finish at 9:00 a.m.
Please join us for this free event. Register now. Webinar is also available for those that cannot attend in person.
For directions and parking details click here
Jake McCormick, Search Marketing Manager
With a quick wit and distinctive attention to detail, Jake dove deep into search marketing after working as a journalist in college, managing all aspects of search marketing from content optimization to competitive research. Now, he works on running technical audits and maximizing clients’ web presence, ensuring that websites are running smoothly and educating Nina Hale, Inc. on the nuances of search algorithms. As a sports blogger and statistics enthusiast, Jake likes balancing smart wordplay with strong data, bringing a uniquely diverse skill set to NHI. What’s Jake’s favorite social network? He likes the breaking news aspect of Twitter, where it’s easier to filter selfie-obsessed followers and get to the meat of the story.
Katie Pennell, Senior Content Specialist
As Nina Hale, Inc.’s resident folklore fan, Katie’s eclectic background gives her a uniquely enthusiastic perspective on the inner workings of her clients’ stories. She worked in literary publishing and in creative communications before joining the NHI team as an intern in 2011, where she now works in all aspects of content development and optimization. Katie approaches everything from keyword research to video optimization with creative flair, and whether it’s binge-watching American Horror Story or volunteering at the Sundance Film Festival, she’s always on the lookout for new stories to experience. Where does Katie get inspiration? She loves remembering the fables, myths, and fairy tales that her father told her as a child, unraveling their storytelling fundamentals and figuring out why they’ve persisted for centuries.
at Nina Hale, Inc.
100 South 5th Street
Minneapolis, United States