Page Rank vs SERP

Page Rank vs SERP

A lot of people including reputable webmasters have been down playing Page Rank and aim over to SERP. Is SERP really more important? Is Google giving more we…
Video Rating: 4 / 5

11 Replies to “Page Rank vs SERP”

  1. Swapw. – Do you know why my YouTube channel is showing up as Pagerank 4? What importance does my page/channel have for it to be pagerank 4? It was pagerank 3, however since the update it has changed to 4… for some reason?

  2. This is also a false assumption. Blogspot is nowhere considered as authority, if anything it is always preferred to have your own website if you’re looking for a pure ranking purposes. About what you say about PR, yes this directly relates to the ranking that I do talk about here in my video thus it is in agreement here.

  3. Your site is highly ranked because blogspot is an authority (as deemed by PageRank via association rules). Since your page is linked to blogspot, it receives increased authority. Imagine a new wiki article ranked on popularity. Without PR, the page would not be highly ranked because they have no hits. It would depend on random searches and or someone crawling through wiki (which is what PR handles). PR draws an association between Wikipedia and the new article and label it as an authority.

  4. “PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. […] PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value […]” – Google And thus here is my rebuttal:

  5. I disagree with you here in all. When people say a site that is “authority” it is not content that no one searches. That has been a myth. Almost all authority sites they are “popular” period nowadays. About unpopular site not being able to rank high, that’s also false. If that statement were true, you might as well as give up SEO period. Take my blogspot site for example. It ranks real high for a lot of great kw and it’s no where near popular.

  6. Popularity of a site is in many ways interrelated with PR, now I wouldn’t say that it’s the only thing. What you’re talking about here on the explicit weighing system was something that’s of the past yr or two but the big G has long changed the rules behind it since mid ’08.

  7. Via a SERP implementation, users will only visit (randomly) a set of sites that are deemed popular — in terms of hits or number of times linked (whatever heuristic[s] google uses). Sites with the potential to be popular may never be seen due to the fact that unpopular pages are unlikely be listed highly. In this respect, it would be extremely difficult to find data that is deemed an authority/accurate but not commonly searched.

  8. I think you’re a little confused. SERP is the process of dynamically generating “reports” aka returning hypertextual markup correlated with a user’s query. SERP *can* list links in terms of popularity. PageRank is the algorithmic implementation developed by Stanford which measures a site’s “fittness” within a network by comparison (via an explicit weighting system). A higher PageRank value insinuates a page is more fit for viewing. Comparing the two doesn’t make sense and this is why:

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