Paid, Owned, and Earned – The New Media Landscape

Paid, Owned, and Earned – The New Media Landscape
Event on 2014-03-13 18:30:00

Paid, Owned, and Earned – The New Media Landscape

Sean Corcoran, Director of Digital Media & Social Influence, Mullen

Thursday, March 13 from 6:30 p.m. to 8:30 p.m.

Anyone who works in new media is constantly looking for new and innovative ways to leverage their content to connect with a new audience. In this class, you’ll learn how to orchestrate paid media in conjunction with organic social and digital content into one cohesive marketing plan for your brand. You’ll find out how to re-think and restructure your media and marketing plan as well as leverage earned and owned media to amplify your brand’s reach and engagement.TAKEAWAYS

  • Find out what options a brand has to connect with consumers regardless of marketing budget.
  • Learn what role different media types can play in reaching and connecting with consumers.
  • Discover what leading brands are doing differently to connect with consumers in the digital age.


Students should have some marketing experience/background (i.e. some past school/course/work experience). Please read this blog post.ABOUT THE INSTRUCTOR

Sean Corcoran Director of Digital Media & Social Influence, Mullen

Sean Corcoran drives the digital vision for Mullen using his experience in online advertising, social marketing, emerging media, and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including Phillips, AOL, Radio Shack, Motorola, Hyatt, Vonage, MTV Networks, Nickelodeon, Hearst, MasterCard, Johnson & Johnson, L’Oreal, and Mars. Prior to joining Mullen, Sean spearheaded social media and digital research at Forrester, where he authored No Media Should Stand Alone – Defining the Roles of Owned, Earned, and Paid Media in Online Marketing.REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

at General Assembly
51 Melcher St
Boston, United States

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