Paid Search Terms: Do You Need FTC Substantiation For Them?

Paid Search Terms: Do You Need FTC Substantiation For Them?
What if your product is an anti-aging cream and you never say a word in your ads about the removal of wrinkles and fine lines, but you pay Google to come up in the search results for "wrinkle removal" or "cure for wrinkles" or "wrinkle elimination …
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How Google, TripAdvisor and Yelp can help your business
There's one key thing Google, TripAdvisor and Yelp all have in common that you need to know for your business: They can enhance your search engine optimization. Online reviews often are overlooked by many companies for a variety of reasons. Usually …
Read more on Orlando Business Journal (blog)

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