Paper Clip or Pay-Per-Click: Common PPC Misconceptions

Paper Clip or Pay-Per-Click: Common PPC Misconceptions
This is shown in the following example for the term 'Buy Slippers'. Although Next are ranking number one on the SERP for this, a lot of real estate is taken up by PPC advertisements. Consequently, Next could be losing clicks and possibly revenue …
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Google's Panda 4.0 Update: A Quick Primer
In Chinese culture, the panda bear is considered be a symbol of peace. So why did Google name one of their best known – or maybe most notorious is more like it – major algorithm updates that has caused a lot of headaches in the SERP's over the past few …
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