PART 5: Social Media for Edtech Startups

PART 5: Social Media for Edtech Startups
Event on 2015-11-10 18:00:00
ABOUT THE SERIES PART 1: Developing and Knowing Your Audience (COMPLETED) – Tuesday, October 6, 2015 PART 2: Positioning Your Edtech Product (COMPLETED) – Tuesday, October 13, 2015 PART 3: Branding Your Edtech Company (COMPLETED) – Tuesday, October 27, 2015 PART 4: Getting Your Edtech Product Noticed (COMPLETED)- Tuesday, November 3, 2015 PART 5: Social Media for Edtech Startups – Tuesday, November 10, 2015   PART 5: Social Media for Edtech Startups   Social media is continually growing, changing and developing. While it is hard to keep up with, understanding these changes and being able to adapt to them is an essential element for building your online presence. If you are skimping on Facebook, not talking to your customers on Twitter, or not growing your network on LinkedIn, you might be missing valuable opportunities.   In this session, participants will:   Assess the various benefits/downfalls of using various social media platforms (Including: Twitter, Facebook, LinkedIn, Pinterest, etc.) Evaluate methods for tracking the effectiveness of your your social media marketing (Including: Google analytics, Search Engine Optimization, etc.) Explore various best practice examples for using social media effectively to promote your startup (Including: Creating goals to effective implementation of strategies)   Facilitator: Travis Webster-Booth, Marketing Strategist, Shellshock, Inc.  Event Sponsor:

at First Republic Bank
160 Federal Street
Boston, United States

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